What is the AMP Project?

People more-or-less understand AMP the effort and what it's attempting to do.

However, as an _entity_, it's not clear what the scope of the effort controlled by this governance model is.

So, more crispness around the goals of the project will help people understand what it is and what to expect from it.

E.g., what are AMP's goals? Will the project be producing software, specifications, or both? Will it ever be "done"?