ampproject / ampproject/meta-ac
AMP & Search
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Description
**Potential Topic Areas**
* AMP adoption now that it's not required for publishers to be in mobile search carousel
* From May 2021, measure adoption impact of Google Search no longer forcing publications to use AMP to appear in its Top Stories carousel.
* NB, AMP still a ‘shortcut’ to Google Discover success.
* Amp as a set of components / Bento
* AMP dev surveys could help here. Do we have the results?
* AMP Roadmap
* Digging deeper:
* AMP’s future
* One thing which this brings up is making sure there's a good end-of-life process for AMP pages. Both the cache and for publishers. “Don’t break the Web!”
* NB, there’s a soon-to-ship feature which enables sites to opt-out of caching, without invalidating their page(s).
* Related issues from 2020:
* #80 Trade-off Triangle: Perf Index-Consistency-UX
* #87 AMP performance numbers outside Google search
* #124 Work with Google to document how upcoming Search ranking changes affect AMP content
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