ampproject / ampproject/meta-ac
Marketing
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Description
Marketing for the purposes of the AC is how we better understand and communicate with groups of constituencies, clarifying the value and benefits, adoption and migration paths for AMP.
**Potential Topic Areas**
* Encourage incremental adoption, rather than requiring transformation (via Bento, or otherwise?)
* (assess and) Improve AMP's reputation in the SEO and digital marketing communities
* Position AMP as best practice for performance-by-component type (e.g., "the best way to
optimize your images"); the de-facto way to achieve (and maintain) Lighthouse scores.
* Related issues from 2020:
* #111 Work with the Outreach group to issue an annual survey
* #112 Source high-quality cases from AMP users
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Assessment
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