ampproject / ampproject/amphtml
I2D: AMPHTML Template Ads
- Dominant language
- JavaScript
- Stars
- 14.9k
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Description
### Summary
Template ads were built to be an easy way to serve dynamic AMPHTML Ads without partners having to build out full ad serving infrastructure.
### Motivation
This feature was never publicly launched. There is currently only one beta partner from a single domain using this feature. With the removal of the signing requirement for AMPHTML ads in 2021 the process is much simpler to serve these ads without templatization. The template ad endpoint is not well maintained and should be retired.
### Impact on Existing Users
There is a single partner using this endpoint. They have already began migration to use unsigned ads.
### Alternative Implementation
Advertisers can now serve AMPHTML ads without cryptographic signing.
### Additional Context
The partner using this endpoint was first notified October 2021 that we would be deprecating this beta program. In December 2021 we reached out again with a target date of Feb 1. Estimated migration process was 35-40%
### Notifications
_No response_
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Assessment
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