A/B test or Multi-armed bandit test message format + copy with MaxAI generation
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- Dominant language
- Python
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Description
Feature request
Is your feature request related to a problem?
multiple customers have asked for the ability to run ab tests for email or soon push. customers can do this today with a workaround using the cohort step, but we should allow people to have an experiment branch which splits and rejoins based on some winning condition
Other context
OfferFit (recently acquired by Braze) describes their "AI decisioning" approach to A/B testing: https://www.offerfit.ai/content/blog-post/why-you-should-forget-about-a-b-testing
Contributor guide
First steps
- Read the whole issue, then the project's contributing guide.
- Comment on the issue to say you are picking it up — it saves two people doing the same work.
- Fork the repository and make your change on a branch.
- Open a pull request that references the issue number.
Research direction
Start by reviewing the existing cohort step workaround described in the issue and how email delivery is currently handled. Define how an experiment branch would split and rejoin, how a winning condition is represented, and how the approach could extend to push messages and MaxAI-generated copy.
Written by the indexing model from the issue text.
Assessment
- Domain
- analytics
- Issue type
- Feature
- Difficulty
- 5/5
- Estimated time
- Over a week
- Activity status
- Quiet
- Clarity
- Needs clarification
- Newbie friendliness
- 30/100