Automate Smart Tags into CMS

Automate Smart Tags Back Into Customer CMS for SEO

Is your feature request related to a problem?

In a recent meeting with Daily Mail, Carlo recalled a workflow that Neil Powell implemented at S&P. He would look at their content (maybe a subset) and compare keywords editorial tagged to Smart Tags. He would then add the Smart Tags in the CMS to improve SEO but also presumably to make it easier to find content in the CMS itself.

From Neil:

We reviewed smart tags from Parsely and added a few of the really topical ones to our custom CMS that had a lot of stories/usage. Then they could be found in our platform's internal search capability. If I remember correctly, it was some of our subject tags around ESG coverage.

I assume any customer could automate this process currently using the API but it could be cool if this was offered as a feature of the WP Plugin.

Describe the solution you'd like

Ability to surface Smart Tags being captured in the Parse.ly dashboard into the WordPress plugin for Parse.ly. Customers could then add those tags to their content directly or with a click of a button.

Describe alternatives you've considered

None.

Additional context

We should discuss this with Neil Powell directly.

Notes

• This would be the dream for content creators. No content creator likes tagging content, humans are bad at tagging consistently, and there's a ton of time savings that can be done when automating tagging. Would you rather create more content or tag a story?
• Interesting. It would be great if the Smart Tags layer could exist in WP without any action needed by editors. Like they just showed up alongside Tags automatically. You could add them as "real" Tags if you wanted. But even if you didn't, they would be there as a way to navigate content in the CMS

Start by reviewing the WordPress plugin and the Parse.ly API and Smart Tags workflow described in the issue. Clarify the desired editor experience with the maintainers and Neil Powell first; the issue does not define an implementation location, API contract, or acceptance criteria.