Custom `rrule` not working with ReverseDiff

Hello everyone,

First off, thank you all for your work on ReverseDiff.
I'm not sure whether this issue belongs here on in the ChainRules repo, so forgive me if it's not relevant here.

I have tried defining my own pullback using ChainRules, which claims to be compatible with ReverseDiff.
However, my attempts so far have been unsuccesful.

As a minimal example, take

using ChainRules, ChainRulesCore, ReverseDiff, Plots

function new_gradient(x)
    return conj((abs(x / 2) + 1)^(-2))
end

function H(a)
    return (sign(a) + 1) / 2
end

function ϕ(x)
    return H(x[1])
end

@scalar_rule ϕ(x) new_gradient(x)

function ChainRulesCore.rrule(::typeof(ϕ), x::AbstractArray)
    y = ϕ.(x)

    function array_ϕ_pullback(ȳ)
        println("Test.")
        ϕ̄ = NoTangent()
        x̄ = @thunk new_gradient.(x) * ȳ
        return ϕ̄, x̄
    end

    return y, array_ϕ_pullback
end
gradplot = let
    xs = -5:0.01:5
    vals = [ϕ(x) for x in xs]
    grads = [ReverseDiff.gradient(ϕ, [x]) for x in xs]

    p = plot(xs, vals, label = "ϕ")
    plot!(p, xs, getindex.(grads, 1), label = "∇ϕ")
    p
end

My own rrules are never called.
Have I made an elementary mistake here, or is this actually a problem with ChainRules?

Start with the minimal Julia example in the issue and run the ReverseDiff.gradient call while checking whether the custom ChainRulesCore.rrule or @scalar_rule is reached. Trace the interaction between ReverseDiff and ChainRules, and consider the issue resolved when the cause of the ignored rules and the supported behavior are established.