Cannot generate `frule` seed via `one(x)`

Calling frule_via_ad(cfg, (NoTangent(), one(x)), f, x) to work out the derivative works for numbers but not in general. So this path:

https://github.com/JuliaDiff/ChainRules.jl/blob/5855c10bdbe691fc07822752f5b5865b9cea44d3/src/rulesets/Base/broadcast.jl#L104-L110

fails if broadcasting over an array of Ref, or almost any struct:

julia> using ChainRules, ChainRulesTestUtils

julia> CFG = ChainRulesTestUtils.TestConfig();

julia> ChainRules.split_bc_forwards(CFG, only, [Ref(1.0), Ref(2.0)])
ERROR: MethodError: no method matching one(::Base.RefValue{Float64})
Stacktrace:
  [1] (::ChainRules.var"#1732#1734"{typeof(frule_via_ad), ChainRulesTestUtils.TestConfig, typeof(only)})(a::Base.RefValue{Float64})
    @ ChainRules ~/.julia/dev/ChainRules/src/rulesets/Base/broadcast.jl:109
...
 [10] StructArray
    @ ~/.julia/packages/StructArrays/dNQpc/src/structarray.jl:254 [inlined]
 [11] unzip_broadcast(f::ChainRules.var"#1732#1734"{typeof(frule_via_ad), ChainRulesTestUtils.TestConfig, typeof(only)}, args::Vector{Base.RefValue{Float64}})
    @ ChainRules ~/.julia/dev/ChainRules/src/unzipped.jl:40
 [12] split_bc_inner
    @ ~/.julia/dev/ChainRules/src/rulesets/Base/broadcast.jl:108 [inlined]
 [13] split_bc_forwards(cfg::ChainRulesTestUtils.TestConfig, f::typeof(only), arg::Vector{Base.RefValue{Float64}})

julia> struct A594 x::Float64 end;

julia> ChainRules.split_bc_forwards(CFG, x -> x.x, A594.(1:3))
ERROR: MethodError: no method matching one(::A594)

I don't see a requirement to define one (or perhaps oneunit) here https://juliadiff.org/ChainRulesCore.jl/dev/rule_author/tangents.html#Operations-on-a-tangent-type but perhaps there ought to be such a thing?

Start by reproducing the Ref and A594 examples in the issue, then read the linked broadcast.jl lines 104-110 and the ChainRulesCore tangent-type documentation. Determine the intended behavior for generating an frule seed when one(x) is unavailable; done means the behavior is specified and the reported cases are resolved with coverage for the relevant path.