Buying Guide on Website

# Background

We are frequently asked how or where to buy the native token JOY. Many people perhaps are not even asking, as even that requires a good amount of effort, but even when you find out where to buy, doing it requires executing many steps properly, and you may need to do quite a bit of research still on your own. How can we make this easier?

# Proposal

Make a guided experience that assists someone in how to go about helping someone buy JOY tokens.

This is a complex topic, as there are many variables at play here. There are distinct problems a user has to solve

1. Identifying which exchange to use, depending on whether their location is served, and other preferences they may have about exchanges, such as already have accounts certain places.
2. How to get their wallet solution up and running properly and how to store JOY in that solution. Some are happy storing on an exchange, some may want to store on their phone, browser, desktop or hardware wallet.
3. How to obtain USDT if they don't already have them, as you will need them to buy JOY.
4. How to actually do the trade on the exchange and withdraw the funds properly.

We have already mapped out some basic guides that cover some of what it involves to do buying on a few of the exchanges we are listed on, but this is quite preliminary still: https://github.com/Joystream/joystream-org/issues/702. Here

This should be turned into an new page on the website, and we will introduce a new primary CTA on the website that informs users that they can learn about how to buy the token. There is already somewhat related information on the www.joystream.org/token page, but I think we should just leave that as it is as a separate reference page.

Currently we are listed on 3 exchanges, and there are 3-5 wallets, but more ways to buy and sell JOY will very likely increase over time, so the experience will have to be flexible to this.

# Resources

It def. would be wise to try to look at other crypto projects that have buying guides on their websites to learn a bit about, here are
- https://xcadnetwork.com/buy-xcad
- https://wallet.deso.com/buy <= very basic, perhaps a bad example really, does not do much.