The heartbeat of modern marketing: Data activation and personalization
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## The heartbeat of modern marketing: Data activation and personalization
Technology has finally advanced to the point where marketers can use real-time data in a way that is both meaningful to customers and profitable for companies.…
December 13, 2018 at 12:39AM
via Instapaper http://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-heartbeat-of-modern-marketing
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