Discussion: Branding

For consistent branding, we need to figure out a few things. I had a chat with AI and here are the summary:

- Spell of the name: Dstack, DStack, or dstack?
- Always `dstack`, similar to `npm`
- Keep lowercase even at the beginning of a sentence
- Pronunciation: “dee-stack”
- Meaning: Docker-based infrastructure stack for running programs in TEE
- Tagline
- Current one: Deploy any app to TEE.
- GPT suggested a few. My favourite one: Secure. Simple. Scalable.
- Tone guidance
- Audience: Developers, researchers, privacy/security engineers.
- Active voice, precise and concise, developer-first

https://chatgpt.com/share/e/67ec883c-ebac-8005-8ff5-b5f45c73d136

Other aspects we are interested:

- Logo