ESP32-S3 hardware device not detected

I have flashed Jade on ESP32-S3 device but despite I have run the following command it still doesn't work:

```
sudo groupadd plugdev
sudo usermod -aG plugdev $(whoami)
sudo cp 55-usb-jade.rules /etc/udev/rules.d/
sudo udevadm control --reload-rules && sudo udevadm trigger
```

I take "55-usb-jade.rules" from [here](https://github.com/spesmilo/electrum/blob/master/contrib/udev/55-usb-jade.rules).

I get this message on Ubuntu 22.04.4:

> No hardware device detected.
>
> On Linux, you might have to add a new permission to your udev rules.

What could be wrong?